The Pitch: Marketing and advertising and marketing information for 11.30.21

Common Creatures’ new logo for Hardywood Park Craft Brewery.

Common Creatures designed a new logo and branding for Hardywood Park Craft Brewery in conjunction with the brewery’s 10th anniversary. The logo draws on Hardywood’s co-founders’ time expended on an Australian sheep farm that led to them brewing beer together.

Studio Heart made a new internet site and emblem for Born2BGreat, a Richmond nonprofit targeted on dependancy recovery.

The Hodges Partnership added three new account coordinators: Anna Friesen, Michaela Mishoeand Morgan Edwards.

Julie McCracken

Padilla created three promotions in its Richmond place of work. Julie McCracken was promoted from senior director to vice president in the agency’s corporate advisory group. Jen Baybutt was promoted from manager to senior supervisor in Padilla’s channels staff. And Ali Hutchison was promoted from senior strategist to manager in the channels staff.

JLV Communications led the tactic at the rear of a new campaign for Virginia’s Gateway Location. The campaign highlights the development of the innovative pharmaceutical manufacturing marketplace in Petersburg and consisted of public relations operate, branding designed by Design and style Visions, a online video manufactured by Departure Point Movies and a landing site created by Twelvetwo.

Stewart Media is handling publicity and communications advertising for Richmond-based mostly writer and speaker Dr. Amber Tichenor. Work incorporates media relations, strategic preparing and promotions for Tichenor’s guide, “Behind Frenemy Traces,” introduced by Morgan James Publishing.

Addison Clark launched a website for Little one Care in Chesterfield, a childcare system with four facilities in the county.

Yebo released a campaign for Virginia Lottery. Identified as “The Holidays are Almost everything,” the marketing campaign highlights the lottery’s vacation match offerings with scenes of revelers embracing the vacation spirit immediately after past year’s quieter celebrations.

Assets from Yebo’s campaign for Virginia Lottery.

The campaign is set to run by means of December and incorporates two tv spots, 4 radio spots, and digital movie, social, electronic display, out-of-home and stage-of-sale print ads. The Tv set places have been directed by Chicago-based mostly group Kipp and K.C. Norman, with creation and post-creation by Mad Box Made.

Madison+Principal is handling communications for a ask for for genuine estate proposals from the Fort Monroe Authority for adaptive reuse of 4 historic web-sites at the Hampton Roads landmark.

Rocket Pop was employed by Atir Organic Nail Treatment. The company is producing an ecommerce site to be released in the to start with quarter of 2022 as portion of a nationwide campaign.

Arts & Letters rated on Adweek’s once-a-year record of the 75 quickest-growing companies for a 2nd consecutive calendar year, reporting 144 p.c expansion. The agency produced a location named “Full-on Football” for NFL on ESPN as element of its Ready For Football marketing campaign. It also released a spot for NBC Nightly News termed “The Anchor for America” highlighting anchor Lester Holt.

PRSA Richmond named its board officers for 2022: Diana Miller, president Taya Jarman, president-elect David Bass, initial vice president – experienced improvement Mike Frontiero, 2nd VP – awards, Abby Kittrell, third VP – membership Kenita Matthews, treasurer and Sarah Murphy, secretary.

The nearby chapter’s standing committee chairs include: Lindsay O’Bar, Shannon Marshall, Lindsay LeGrand, Judi Crenshaw, Saher Randhawa, Cameron McPherson, Rosalie Morton, Meg Irvin, Pat Kane, Taylor Thornberg, Pryor Environmentally friendly, Jo Planter, Elia Imler, Josh Smith, Candice Eley, Hannah Robinson, Kevin Clay, Connie Kottmann and Logan Barry.

Overcoast Songs + Seem worked on spots for Nike, Zillow, ESPNW and UPS.

Stoqd employed Jackson Scott as a shopper acquisition professional. Scott formerly labored at iHeartMedia and was an on-air personality at Q94. Poole & Poole Architecture hired the company for social media management. Stoqd also created a WordPress site for Future Residence, a subsidiary of Texas-dependent NP Property Customers.

J.T. Spencer, a Richmond-based mostly golfing belt maker, employed Buffalo Company for digital internet marketing companies.

Evergib created a brand for “VPM News Focal Point,” a weekly news display that consumer VPM is launching in early 2022. The agency also is doing work on a manufacturer start for Large Kitchen area Hospitality’s Conejo Cocina Mexicana, a restaurant opening early subsequent calendar year.

Workshop Electronic was hired by Fringe, a local HR consultancy, for electronic marketing and advertising expert services.

Filmspire done 3 films for James River Association to advertise the nonprofit’s James River Buffer Application. The clips include things like a promo online video and testimonials from a Virginia farmer and a river fanatic.