A new period in neighborhood promoting honors got underway above the weekend with the unveiling of a new trophy for the Promoting Club of Richmond’s yearly Richmond Show awards.
Nearby creatives descended on The Renaissance on Friday for the 1st in-person show given that the start out of the pandemic. This year’s awards, recognizing perform launched in 2021, were being presented in five categories: promotion, style, interactive, creation and college student campaigns.
It was also the 1st ceremony to current the club’s new Bridge awards, a pewter trophy depicting Richmond’s arched CSX bridge that replaces the show’s longtime cannonball trophy, which the club retired previous yr owing to a connection to Richmond’s Confederate record.
The bridge design was instructed by Parker Plaisted, a marketing and advertising system supervisor at Cash One particular. In a movie shown to introduce the new trophy, Plaisted and club President Ardyn Granger Longest explained the neighborhood landmark was picked amongst six other ideas as a illustration of Richmond and of agencies’ do the job to bridge gaps among their clientele and consumers.
The Martin Company was the night’s massive winner, sweeping the very best-in-shows in the 4 agency competitions and using property 12 awards overall. A total of 65 awards ended up introduced in the demonstrate, nevertheless only bronze and silver trophies ended up out there to be doled out at the ceremony. The display gained 244 submissions.
Martin’s greatest-in-reveals were for its Geico “Scoop There It Is” location, which gained in the promoting opposition between nontraditional campaigns a self-promotion clip called “Pass the Butter,” which won in the design level of competition and for its “Dogecan” social media marketing campaign and “The Walk” place for men’s grooming brand name Axe, in the interactive and production competitions, respectively.
Greatest-in-present in the university student competitiveness went to VCU Brandcenter’s Corey Hambly. His “Water Warfare Supply Co.” scenario research for Liquid Death Mountain H2o won in the nontraditional campaign group.
Gold awards in the four agency categories went to Alice Blue, Arts & Letters Imaginative Co. (2), Martin (3), SaltFire Studio and Wildfire. Silver awards went to Arts & Letters (2), The Branching, Dotted Line, Fable Branding + Marketing, Martin, Overcoast Tunes + Seem, Red Orange Studio, Imagine (2), Wildfire and Yebo.
The show’s 3 judges were being David Griner, worldwide editor for Adweek Shaun Stripling, model strategy guide at Lenovo, Alliance Prescription drugs and Jackman Reinvents and Person Seese, government inventive director at Wunderman Thompson Seattle.
Non-competitive recognitions also were presented, this kind of as the honorary title of Advertisement Individual of the Year, this year awarded to Marcel Jennings, an associate professor in marketing and associate director of VCU’s Robertson School of Media and Tradition.
This year’s Ladies in Promoting Scholarship was awarded to Nhan La, a graphic layout and mass communications double main at VCU with a concentration in creative advertising. Vivian Tran was awarded the Excellence in Artistic Instruction Scholarship, awarded to Brandcenter college students.
The Robertson School’s Scott Sherman emceed the ceremony, and area voice actor Paul Schmidt announced the winners. On A few Pictures generated the trophy intro video. Nearby pottery shop Shockoe Bottom Clay established the sculpture for the trophies, which ended up produced by Anthony Berry with Camelot Pewter.
Brandon Shields, a resourceful technologist with Immuta, was announced as the club’s upcoming president, replacing Ardyn Granger Longest. Kayleigh Crandell was named vice president, changing Tiffany Boggs.