Marlboro Sneaks Back Into Tv Promotion With ‘Isn’t It Time We Begun Smoking Once more?’ Campaign

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RICHMOND, VA—Describing a program to reverse the nation’s prolonged-declining charge of cigarette use, an nameless supply at tobacco large Philip Morris verified Friday that Marlboro had sneaked back again into tv promotion with the launch of its new “Isn’t It Time We Began Smoking Yet again?” marketing campaign. “It’s been much more than 50 yrs because our adverts were banned from the airwaves, so we figured the authorities have probably permit their guard down and won’t discover if we gradually start off functioning a Television set location listed here and there,” a corporation marketing and advertising government reportedly explained of the business that ran at 3:30 a.m. on a cable channel and highlighted a new iteration of the legendary Marlboro Male, who is witnessed smoking cigarettes in silence for 57 seconds right before he appears to be at the camera and declares, “Damn, it’s superior to be again.” “Our approach with this marketing campaign was to request the client, ‘Hey, what happened? It is been a while, huh?’ There is a massive segment of the populace out there who can’t remember the very last time they pulled out a pleasant, full-flavored pack of Marlboro Reds and addressed themselves to a cigarette. We just believe it’s time they gave cigarette smoking one more shot.” Achieved for comment on the unlawful ad, the Federal Communications Commission claimed it could not provide a assertion because all four of its commissioners had been downstairs on the sidewalk making the most of their initially smoke break in decades.