Lamar enters hand-painted advertising sector by means of acquisition

Lamar Promoting, which has known as Baton Rouge dwelling for more than 100 many years, is the nation’s largest outside advertising and marketing business. (Tim Mueller)

Baton Rouge-primarily based Lamar Advertising and marketing Organization is getting into a new marketing current market by way of the acquisition of Colossal Media, an operator of hand-painted wall displays and murals. 

Colossal at present operates 81 huge-structure, hand-painted wall displays in New York, Los Angeles, Chicago and six other U.S. metropolitan areas. Colossal CEO Kelly Peppers will proceed to lead the company, which will work underneath the Colossal brand name as section of Lamar.  

Lamar, launched in 1902, specializes in out-of-property promoting like billboards, electronic shows and airport promoting. Attractive partitions and murals have taken off about the past decade with the increase of social media. Preferred Instagram backdrops, like a brightly colored mural, can enhance a brand’s visibility and aid a enterprise arrive at new consumers. 

Lamar bought Colossal from co-founders Paul Lindahl and Adrian Moeller for an undisclosed value. Kean Miller LLP acted as authorized adviser to Lamar on the transaction, though McGrath North Mullin & Kratz acted as authorized adviser to Colossal. Johnsen, Fretty & Co. LLC acted as economic adviser to Colossal. See the announcement.