Hepsiburada Announces Changes in the Executive Management Group

ISTANBUL, Dec. 22, 2021 /PRNewswire/ — D-Market Electronic Providers & Investing (“Hepsiburada”, or the “Enterprise”), a main Turkish e-commerce platform, right now announced certain organizational and administration variations.

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To permit further more organizational efficiencies, Hepsiburada has taken the final decision to make the adhering to organizational changes in the Firm’s government management staff:

  • To streamline marketing and progress efforts below a unified marketing business, Ender Özgün, current Main Internet marketing Officer, will also believe the accountability for the info and development features, helpful as of December 31, 2021.

Hepsiburada would like to thank Furkan Anarat, former Chief Progress & Details Officer, who made a decision to pursue another job possibility. Mr. Anarat has contributed substantially in building a world-course advancement motor and has ensured a easy transition to the unified advertising group under Mr. Özgün.

  • To sharpen its ongoing development in robust logistics capabilities, Mehmethan Yallagöz, recent controlling team director of HepsiJet, will be appointed as Chief Logistics Officer (“CLO”), effective as of December 31, 2021. Mr. Yallagöz’s solid earlier efficiency and experience in cargo shipping and delivery and warehouse functions at Hepsiburada and leadership part at HepsiJet nicely posture him as the CLO, top all the logistics attempts in cargo and warehouse operations like very last-mile and achievement functions. The job of Main Functions Officer will be replaced by the CLO and any non-logistics similar obligations under previous Main Operations Officer will be covered by other pertinent functional leaders.

Hepsiburada would like to thank Taner Timirci, former Chief Functions Officer, who made the decision to pursue yet another job option. Mr. Timirci has been instrumental in developing Hepsiburada’s robust logistics community in excess of the a long time.

  • Hepsiburada also would like to thank Mutlu Erturan, Chief Business Officer (“CBO”), who resolved to go after an additional job possibility. Effective as of December 31, 2021, the tasks of the CBO function will be merged and streamlined underneath the Chief Method Officer part.

The Company remains dedicated to functioning in a streamlined organizational framework and attracting and producing globe-class expertise though evolving its workforce for best-in class execution.

Ender Özgün has served as Chief Marketing Officer (CMO) due to the fact July 2021. Prior to Hepsiburada, Mr. Özgün worked in numerous positions at Vodafone Turkey, most lately as Company Income Director, where by his perform concentrated on digital transformation, progress and benefit management, and segment techniques. He commenced his business enterprise job in 2005 at Procter & Gamble, where by he held numerous managerial roles in the promoting division and targeted on brand management, consumer understanding, and communications approach and execution. He retains an MBA in Model Administration and Advertising and marketing Strategies from Bahçeşehir University in Istanbul and degrees in Industrial Engineering and Civil Engineering from Bosphorus University in Istanbul.

Mehmethan Yallagöz, the Company’s new CLO, has served as the HepsiJet Controlling Team Director considering that 2019. Prior to this part, he served as Logistics Group Director of Hepsiburada, acquiring joined the Business in 2017. Prior to Hepsiburada, Mr. Yallagöz labored for Markafoni (an e-commerce firm) as the logistics operations group director and for Yurtiçi Kargo (logistics firm) as the audit vice president and investigator. He encouraged various companies via his possess logistics consultancy company on logistics, parcel shipments and warehousing. He holds a Bachelor’s degree in Small business Administration from Uludağ College.

About Hepsiburada

Hepsiburada is a main e-commerce engineering system in Turkey, combining a globally demonstrated e-commerce organization product with a one particular-prevent ‘Super App’ to cater to our customers’ each day desires and to help make people’s daily lives greater. Clients can entry a broad assortment of products and solutions and services which include similar-working day supply of groceries and necessities, products from global retailers, airline tickets and payment companies by way of Hepsiburada’s embedded digital wallet, HepsiPay. As at the stop of September 2021, we had seamlessly related 39.6 million users and somewhere around 67 thousand Lively Retailers.

Established in Istanbul in 2000, Hepsiburada was crafted to guide the digitalization of commerce in Turkey. As a female-established firm, Hepsiburada is dedicated to meaningful action to empower ladies. Via its ‘Technology Empowerment for Women Entrepreneurs’ plan, Hepsiburada arrived at in excess of 24,000 feminine business people throughout Turkey to day.

Forward Looking Statements

This push release incorporates ahead-looking statements within just the meaning of Portion 27A of the Securities Act of 1933, Portion 21E of the Securities Exchange Act of 1934 and the Harmless Harbor provisions of the US Non-public Securities Litigation Reform Act of 1995 that reflect the recent sights of the Organization about future events and financial effectiveness, such as but not limited to statements with regards to organizational alterations and the anticipated effects of these managerial alterations on Hepsiburada and its skill to realize the predicted managerial efficiencies as a end result of the these alterations. These ahead-seeking statements can be recognized by terminology these as “may well”, “could”, “will,” “expects,” “anticipates,” “aims,” “potential,” “intends,” “strategies,” “believes,” “estimates,” “targets”, “possible to” and comparable statements. Amongst other items, statements in this announcement concerning our strategic and operational strategies comprise ahead-looking statements.

These ahead-wanting statements are based on management’s existing expectations. Having said that, it is not attainable for our management to forecast all challenges, nor can we assess the effect of all aspects on our business enterprise or the extent to which any issue, or combination of elements, may well trigger precise benefits to vary materially from these contained in any forward-looking statements we might make. These statements are neither promises nor guarantees but require recognised and mysterious risks, uncertainties and other essential components and conditions that may lead to Hepsiburada’s genuine outcomes, overall performance or achievements to be materially distinctive from its anticipations expressed or implied by the ahead-wanting statements, which includes problems in the U.S. capital marketplaces, negative world wide financial circumstances, probable detrimental developments in the COVID-19 pandemic, other adverse developments in Hepsiburada’s small business or unfavorable legislative or regulatory developments. We caution you for that reason from relying on these ahead-wanting statements, and we qualify all of our ahead-wanting statements by these cautionary statements. For a dialogue of selected factors that could impact the end result of this kind of forward seeking statements, see our Prospectus filed with the U.S. Securities and Trade Fee (“SEC”) in connection with our original public presenting, and in unique the “Danger Variables” portion of our Registration Assertion on Variety F-1 (File No.333-256654) as filed with the SEC. Copies of these filings are available online from the SEC at www.sec.gov, or on the SEC Filings part of our Investor Relations web site at https://traders.hepsiburada.com. These and other significant things could result in real success to vary materially from all those indicated by the forward-searching statements designed in this press release. Any this sort of forward-looking statements depict management’s estimates as of the date of this press launch. These forward-looking statements ought to not be relied upon as symbolizing the Firm’s sights as of any date subsequent to the date of this press release. All ahead-seeking statements in this push launch are primarily based on info presently readily available to the Corporation, and the Corporation and its licensed reps assume no obligation to update these ahead-on the lookout statements in mild of new info or potential occasions.

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