Cerebra Lauded by Frost & Sullivan for Its Sustainable, Know-how-Pushed E-squander Administration

The use of sophisticated systems, impressive consciousness courses, and strategic partnerships make the enterprise a correct pioneer

MUMBAI, India, Nov. 2, 2021 /CNW/ — Based mostly on its new investigation of the Indian e-waste administration marketplace, Frost & Sullivan acknowledges Cerebra Built-in Systems Ltd. as the 2021 Indian Company of the Calendar year Award. Cerebra has highly developed e-squander management in the country with its entirely automated, R2-licensed (responsible recycling) e-waste recycling facility, the biggest in India with an once-a-year processing capability of 96,000 metric tons. Cerebra has supplemented this potential creating with a groundbreaking Collection Husband or wife Program, which channels e-waste from the unorganized sector to the organized sector.

2021 Indian e-squander Administration Business of the Calendar year Award

From getting a new entrant in an rising current market in 2013-2014, Cerebra’s latest shoppers contain electronics and know-how majors from the Fortune 500 record,The enterprise has achieved 98% utilization of its e-squander processing capacity, a scarce feat in the sector,” mentioned Saraswathi Venkatesan, Investigate Analyst. “Cerebra is a person of the really couple of firms in Asia with all 5 ISO certifications for recycling. It spearheads strategies on e-squander recognition and actively encourages the reuse of refurbished devices as aspect of its zero landfill determination.” she added.

Cerebra is at the forefront of awareness initiatives in the industry, partnering with community maintenance and refurbishment dealers as a result of the Collection Spouse Software. The corporation trains dealers to set up official collection facilities to convey e-squander from their supplier community into the arranged sector. In addition, Cerebra’s zero landfill coverage encourages far more effective e-squander processing methods to stay away from environmental hurt and has tailor-made its firm management software package to develop an on the internet monitoring process that monitors each stage of the recycling process. This automatic, streamlined, and clear platform is distinctive in an sector with constrained engineering penetration.

Cerebra has an innovative purchaser acquisition and retention method that will involve collaborating with Makers Affiliation of Data and Know-how (MAIT), Ministry of Electronics and Data Technological innovation (MEITY), and Ministry of Ecosystem, Forest and Climate Change (MoEFCC). Furthermore, the corporation companions with educational institutions and instructional institutions to established up fully functional computer system laboratories with refurbished pcs and laptops in several cities. These ecosystem-welcoming, modern approaches guarantee expansion, enrich brand visibility, maximize market share, and carry in sustainable revenues.

“Cerebra’s escalating deal base from outside the house India, expansion to other international locations in the location, and the likely inflow of new clientele have positioned it for accelerated growth,” famous Venkatesan. “Its commitment to circularity and a zero landfill policy have resulted in invaluable contributions to e-squander administration and manufactured India a globally competitive sector.”

Each and every 12 months, Frost & Sullivan offers a Firm of the Year award to the group that demonstrates excellence in phrases of progress technique and implementation in its subject. The award acknowledges a large degree of innovation with products and systems and the resulting leadership in conditions of shopper benefit and current market penetration.

Frost & Sullivan Best Practices Awards recognize companies in a wide variety of regional and world marketplaces for demonstrating superb achievement and excellent functionality in places this kind of as management, technological innovation, buyer services, and strategic item enhancement. Field analysts compare sector members and evaluate effectiveness through in-depth interviews, analyses, and substantial secondary study to identify most effective procedures in the business.

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About Cerebra Built-in Technologies Ltd.

Cerebra Built-in Technologies Ltd. is a community shown business and is engaged in the company of e-waste recycling, refining and refurbishment, digital producing products and services, and IT infrastructure management. Proven in 1992, it was one particular of the 1st organisations to manufacture and provide personal personal computers and IT components areas. Currently, Cerebra Eco-friendly is a single of India’s major recycling and refurbishment firms headquartered in Bangalore and has set up the country’s biggest e–waste recycling and refurbishing vegetation in Narsapura, Kolar district. The business is a pioneer in e–waste management and has lately introduced the strategy of Device–as–a–Service (DaaS) to company corporations in India.



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