Audiences Say ‘the Last Duel’ Flopped Due to the fact of Very poor Marketing and advertising

  • Ridley Scott mentioned millennials had been to blame for the very poor box office environment exhibiting for “The Very last Duel.”
  • Scott said millennials are unable to have interaction with details unless of course it is delivered through a mobile phone.
  • In reaction, audiences have criticized the advertising initiatives all around the movie. 

Sir Ridley Scott made headlines previously this 7 days when he explained to Marc Maron’s “WTF” podcast that he thought his most up-to-date epic “The Final Duel” flopped at the international box office environment due to the fact millennials are no for a longer period able to interact with info unless it is shipped via a cellphone. 

“I believe what it boils down to — what we’ve bought today [are] audiences who have been brought up on these fucking cellphones. The millennian [sic] do not ever want to be taught just about anything except if you’re informed it on a cellphone,” Scott advised the podcast.

“This is a wide stroke, but I consider we’re working with it correct now with Facebook. This is a misdirection that has took place exactly where it truly is provided the improper sort of self confidence to this most current era, I believe.”

“The Last Duel” landed exclusively in theaters in late Oct and took property $27 million at the globally box office from a $100 million spending plan. As this sort of, the film’s producers misplaced at least $73 million in manufacturing prices. Later throughout the podcast, Scott praised Disney who picked the film up via its historic acquisition of Fox in 2019 and distributed as very well as promoted the film all through its exclusive theatrical run. 

“Disney did a fantastic advertising position,” Scott claimed. “The bosses loved the film — due to the fact I was worried it was not for them — but they actually liked the film, so their advertising and marketing, publicity, et cetera, was fantastic.”

The Last Duel

Ridley Scott with Jodie Comer and Matt Damon on the set of “The Previous Duel.”

Jessica Forde/20th Century Studios

In response to Scott’s opinions, audiences, notably these who belong to the so-known as millennial era — that is, people who were born in the time period of time ranging from the early 1980s to the mid-1990s and early 2000s — have shared why they resolved not to see “The Previous Duel” with many disagreeing with Scott and criticizing the film’s advertising method.

Journalist and critic Alistair Ryder tweeted: “Simply call me aged fashioned, but I recall the days where we all accepted the very simple actuality that ‘The Final Duel’ bombed simply because the studio didn’t trouble marketing a movie with four A-list stars and a large director, to the extent nobody outside the house of Twitter knew it existed”

Author and comedian artist Adam Ellis tweeted: “I am a millennial and I’ve witnessed 31 movies in theaters in the past 5 months. ‘The Previous Duel’ wasn’t just one of them simply because it seemed monotonous. We are not apathetic, we just benefit our time like any person else??? Sector your film improved you previous crusty mummy.” 


The Twitter account @Gay_Boi_Charlie in the same way sounded off on the promoting efforts around “The Past Duel.” 

“I noticed the trailer for The Past Duel when I went to see The Suicide Squad and I recall distinctly considering to myself “I really don’t like how this film appears like it can be normally about to rain” and then never read of this film again cuz the advertising and marketing sucked.” the account posted. 

Insider has contacted Disney, the studio driving the film’s production and marketing and advertising, for comment. 

The movie, which stars Matt Damon, Adam Driver, Jodie Comer, and Ben Affleck,  follows a married girl, Marguerite (Jodie Comer), as she accuses a knight, Jacques LeGris (Adam Driver), of raping her. LeGris denies the accusations. In response, LeGris and his good friend, Marguerite’s spouse Jean de Carrouges (Matt Damon), battle a duel to the loss of life in 14th century France. 

The film is centered on the book “The Very last Duel: A Accurate Tale of Crime, Scandal, and Trial by Fight” and was adapted for the display screen by Affleck, Damon, and academy award nominee Nicole Holofcener. In a evaluation of the film, Insider entertainment correspondent Kirsten Acuna reported “The Previous Duel” is a tough view that “may well be triggering for abuse survivors.” 

Acuna’s critique also praised the functionality of Jodie Comer.

“Nevertheless her strains are minimum until the last leg of the movie, Comer’s amazing at basically acting with her eyes, a thing the actress mastered in her expressiveness on the spy thriller collection, ‘Killing Eve,'” the evaluation go through.