With a gain at Massive Sugar Gravel and as the BWR Triple Crown of Gravel Champion (Belgian Waffle Ride G.C.), Roberge has experienced a breakout year in 2021.
It was not all gravel: The 24-12 months-aged Quebec native was fourth in the time trial at the Canadian road nationwide championships and fourth at the Joe Martin Phase Race this period as perfectly. But it’s hard to overstate how effectively his initial actual gravel racing year went. In addition to his big wins, he was also fourth at SBT GRVL, next at BWR Asheville, 3rd at Gravel Locos and second at Rooted Vermont in fields stacked with gravel racers who’ve been grinding for yrs.
It is only in the final few of several years that cyclists in North The usa have started out to request out illustration, and firms like Inspire Athlete Administration are obtaining them selves extra wanted than ever. As gravel racing rises in recognition, far more and much more athletes are shifting to a privateer product for racing, or are seeking sponsors to do the job together with of their existing team allegiances in buy to make a job in biking a extra practical lengthy-expression selection. And house from a successful gravel racing time, Roberge realized he had a difficulty: He could keep using calls and meetings whilst trying to continue to be on best of his inbox, or he could confess that he desired assistance.
Roberge joins a massive Canadian contingent
Encourage Athlete Management also has signed leading Canadian cycling abilities including Mike Woods, Leah Kirchmann, Michael van den Ham and Ruby West in the past calendar year. “Adam and the other athletes we perform with are torn amongst striving to offer with calls for of trying to get sponsors, functioning out racing applications, working with logistics and negotiating contracts, which can all be a entire-time position, though even now attempting to concentration on teaching and racing,” says IAM co-founder Simon Williams. “Our aim is to assist athletes like Adam discover the finest achievable partnerships so that he can go on to do what he does ideal: Race at the best amount.”
Obtaining into gravel was a necessity for Roberge in 2021, with a lot less highway races going on in North The us, but a burning wish to get back again to the start line. “I knew gravel would be a fantastic healthy for me, and I have loved it. And really, gravel saved my time. It was a pressured transition, but it is been a wonderful transition.”
“Getting into gravel has been so distinctive from the highway. On the street, it employed to be straightforward: You had a agreement with a team, and that was it. Now, even as a street racer, I was locating myself working straight with companies, and even a lot more so with gravel and turning out to be much more of a privateer, and it is difficult to do every little thing essential to be a businessperson and a racer at the same time,” he admits. “Having IAM to aid me control anything has been so beneficial and enable me prioritize what I do ideal: Teaching and racing!”
Roberge is also actively associated with numerous charities and nonprofits in Quebec, such as Défi 808 Bonneville, which raises funds for university student athletes and Défi de la Corniche, exactly where he’s an ambassador for the event, which raises revenue for youth suicide avoidance. “I’m specifically passionate about these two charities,” he claims. “It’s so vital for university student athletes to have the methods that they need, and I think it’s vital to aid youth who are having difficulties, specially those people at risk of suicide.”
His ideal partnerships go over and above just wanting the latest and finest gear: He wishes to perform with providers that will assist him elevate his storytelling and assistance him give back to the local community. Given that the pandemic began in 2020, Roberge has put a considerable volume of his time and power into sharing his racing and schooling behind-the-scenes on YouTube, with more than 300 movies and hundreds of thousands of sights. He hosts live weekly Zoom rides in the wintertime to hook up with good friends and enthusiasts, and is arranging a docu-sequence for 2022.
“I’ve loved sharing what I’m doing for teaching and racing, and all about my equipment, on my social media channels, specifically YouTube and Instagram,” he provides. “I just can’t feel how numerous men and women request about tire force! I’m energized to start off operating on some much more specialist written content as I head into the future racing year.”